August 16, 2015 | By admin |
>>This article is by guest blogger Allison Tetreault, the content strategist for our POS partner Toast.
As a restaurant owner, what is most important to you? While there are many issues facing restaurateurs today, you’re most likely focused on your costs, your food, and your guest experience.
Restaurant management software can improve all of these.
How? In short, with robust reporting, customer data, and smart features.
For the expanded answer, learn how to utilize restaurant management software to revolutionize the way you run your food business below:
Know Your Best (And Worst) Employees
With smart restaurant management software such as Toast, which integrates with PeachWorks, you can learn more about your employees. From labor reports to sales exceptions reports, you can keep an eye on their productivity from your POS dashboard anywhere, anytime.
Labor management tools can drill down and show you information about specific employees, such as the their total sales, average table turn times, average and total tips collected, total orders fulfilled, and any item voids or discounts. This gives restaurant owners the power to recognize their best servers and identify any staff members who may need additional training. With this information and more, you can use PeachWorks to schedule employees based on forecasted labor and save up to 2% or more on labor cost.
Manage Your Inventory
How can restaurant management software improve your food? Well, first of all, by showing you when it’s being wasted. With so many ways for your employees to steal, it’s more important now than ever to manage your inventory efficiently.
Rather than printing out a checklist and spending an hour in your freezer, why not have inventory management integrated into your restaurant management solution? Then, you can really see how costs of goods sold (COGS), or costs required to create each food and beverage item you sell, are affecting your business. You can identify ways to minimize these costs, like negotiating better rates with your food distributor or selecting in-season ingredients, to significantly increase margins. If you notice that your inventory levels don’t seem to align with your menu item sales during a given time period and that your COGS is rising, that could suggest that your inventory is being wasted or your food distributor has raised the prices of some of the ingredients you purchase.
Invest In a System Customized for Your Business
No two restaurants are the same. There are many different service types – bars and nightclubs, cafes, pizzerias, quick-service restaurants, full-service restaurants, and more – and each restaurant has its own unique internal operations, priorities, and needs. With unique restaurant management software and hardware, especially those that are Android-based, you can customize based on screen size, amount of terminal systems, handheld or mobile tablets, and more. In terms of software, you can add modules for online ordering, gift cards, loyalty, enterprise or multi-location management, and advanced reporting.
The restaurant management or POS partner will also work with you to create your menu and table layout from the ground up, making the system intuitive and effortless for your servers and hostesses. With the purchase of software-as-a-service systems, you’re also investing in free upgrades and easy quick-edits of the menu or dining table layout, which are instantly synced across all terminals and tablets.
Collect Customer Data
Many restaurants don’t realize how much information they have about their customers because all of their data is segmented across many independent vendors and services. A restaurant might have a point of sale, a loyalty program, and an online ordering vendor, all of which are independently collecting information about customers. With integrated restaurant management software, all of that fragmented data is compiled in a central location to create a detailed database of customers’ contact information and order history.
What’s more, that contact history would not only be limited to in-house purchases. If you host your online ordering and delivery services through your POS system, for instance, you can collect customer data for your online customers as well as your in-store guests. The information collected and stored in the CRM can then be used to gain valuable insights, such as the most regular customers, the highest spending guests, and what each customer orders. Restaurant owners can then make educated decisions about what to keep and remove from the menu to improve margins and develop targeted marketing campaigns.
Allison Tetreault is the Content Strategist for Toast, the All-in-One POS System. She manages the Toast Restaurant Management blog and also creates valuable content for restaurateurs. Follow her on Twitter or LinkedIn.